AROUSE your senses with ATAS exciting programme

DAY ONE programme / 14th JULY 2008

The State of Inbound Tourism of Asian Nations, John Koldowski, Managing Director of Strategic Intelligence Centre, PATA Design Trends in Themed Waterparks: A Tale of Design - The Bolt, The Pirate and The Spring, Alfonso Ribarrocha, General Manager, ACTION PARK Where, Why and How: This introductory session will explore individual features across the Asian Region Greater China Overview: Experience Macau, Senior Representative, MACAU GOVERNMENT TOURIST OFFICE South East Asia Overview: Amazing Thailand, Santichai Euachongprasit, Deputy Governor for International Marketing, TOURISM AUTHORITY OF THAILAND Case Study: Understanding the Asian Mindset, Dr John Ap, Associate Professor, School of Hotel and Tourism Management, THE HONG KONG POLYTECHNIC UNIVERSITY Panel Discussion: Bringing Asian Tourism and Attractions to Greater Heights, Speakers of the Day ATAS MIXER: Relax, unwind and let your hair down at our evening cocktail reception      Sponsored by

DAY TWO programme / 15th JULY 2008

Rides of the Future, Peter van Bilsen, Senior Vice President Marketing and Sales, VEKOMA RIDES MANUFACTURING B.V Revival of Ngong Ping 360, Wilson Shao, FCIM, Head of Commercial & Business Development, NGONG PING 360 Developing Collaborative Partnerships, Cynthia R. Mamon, Vice President Sales and Marketing, ENCHANTED KINGDOM South East Asia Overview: Malaysia - Truly Asia, Dato' Mirza Mohammad Taiyab, Director General, TOURISM MALAYSIA North Asia Overview: Sparkling Korea, Yang Moon Soo, Director Singapore Office, KOREA TOURISM ORGANIZATION Case Study: Reinventing Your Attraction, Aaron Soo, Chief Executive Officer, SUNWAY LAGOON THEME PARK Developing Special Events, Peter Doggett, International Relationship Manager, WARNER VILLAGE THEME PARKS AND SEA WORLD RESORT

Pre Conference Site Visit Half Day Site Tour in Macau Macau, a unique society of its own, has a complement of both the West and the East communities. The Special Administrative Region of the People’s Republic of China is deemed to be the Asia’s playground as it grows in size with its vast developments of buildings, hospitality sites and tourism attractions along the years. Although well known for gambling, Macau is extremely rich in heritage and cuisine and is well known to be an ideal location for international MICE events that proves to give its international visitors a whole realm of experience of excitement and fun. Kindly sponsored by MACAU GOVERNMENT TOURIST OFFICE